On January 7th, 1942, one month after Pearl Harbor, T.W. Smith, Jr., the owner of the Sun Rubber Company, and his designer, Dietrich Rempel, with Walt Disney’s approval introduced a protective mask for children. This design of the Mickey Mouse Gas Mask for children was presented to Major General William N. Porter, Chief of the Chemical Warfare Service.
The mask was designed so children would carry it and wear it as part of a game. This would reduce the fear associated with wearing a gas mask and hopefully, improve their wear time and, hence, survivability.
…The Mickey Mouse Gas Mask was designed for small children in a valiant attempt to give them something that would work and still be fun. Ultimately, the Office of Civil Defense bought the M2 Noncombatant Gas Mask for small children to protect them from chemical agents. In tests, with proper coaching and good salesmanship by the leader, young children could be induced to wear the gas mask for extended periods.
…The Mickey Mouse Gas Mask was produced as part of the war production program. The Sun Rubber Company produced approximately 1,000 Mickey Mouse gas masks and earned an Army-Navy ‘E’ for excellence in wartime production in 1944. Overall, production of the Noncombatant Gas Masks (and in fact, all gas masks) was one of the most successful production programs of the war. In fact, production had to be curtailed early due to the vast quantity produced.
Of course, celebrity endorsements helped, as usual! Here’s Charlie McCarthy getting his own Mickey Mask.
…Thankfully, no chemical attacks occurred in the United States. Mickey Mouse Gas Masks were distributed to senior officials and others during the war as keepsakes. When the war ended, further desire for the mask vanished. It became an old idea whose time had passed. [Source]
Unlike many WW2 collectibles, you won’t likely see any of these masks for sale on Ebay.
…Very few of the Mickey Mouse gas masks survived. The US Army Chemical Museum at Fort McClellan, Alabama, has a hand-made prototype. The 45th Infantry Division Museum, Oklahoma City, Oklahoma, has a production specimen on permanent display with other gas masks in the combat support area of the museum. The Walt Disney Archives, Burbank, California, has a facepiece without ears, lenses, or a canister, and a mask owned by the founder of the Sun Rubber Company was on display at the Summit County (Ohio) Historical Society’s “Toys Made in Summit County” exhibit in 1982.[ibid]